TIDE AND SEEK
Summer Collection
A playful lifestyle shoot for a small UK brand creating sustainable swimwear.
Working closely with the founder over a single shoot day, Wakeless Productions helped shape and realise a clear creative vision… joyful, wild, sun-soaked beach energy - designed to reflect the brand’s values and personality across social platforms.
The shoot combined video and photography simultaneously, requiring a flexible, collaborative approach. Shot lists and story beats were developed on the fly, balancing video needs alongside the photographer’s stills, while working directly with the CEO to refine tone, performance, pacing and music in real time.
Shot on a compact, low-impact kit, the films demonstrate how strong creative choices, instinctive direction and thoughtful editing can deliver polished, characterful results at any budget level.
Wakeless Productions handled shooting, directing, edit and delivery, incorporating multiple client amends to land the right feel for the brand.
